Product Accuracy.
Powerful Storytelling.
Measurable Engagement.

Increase Online Sales.

One platform delivers trusted product information,
brings brand stories to life, and turns shopper
engagement into sales. 

BevAlc360° transforms product detail pages (PDPs)
into sales opportunities through THREE CONNECTED SOLUTIONS.

Core Product Accuracy:
UPC RESOLVER 

Enhanced Brand Storytelling:
PRODUCT STORY CAROUSEL

Measurable Shopper Engagement:
PDP-LEVEL ANALYTICS 

Brands invest heavily in building their stories. But on a retailer’s product page, that investment can be reduced to a bottle shot, a few words and sometimes inaccurate information. Our proprietary product story carousel activates those assets right on the PDP bringing them to life at the point of purchase.

BevAlc360° enables Campari to extend its digital shelf strategy by elevating and standardizing its online presence with rich PDPs that go beyond basic imagery and copy. Through immersive brand storytelling, recipes, and hero content, BevAlc360° helps Campari strengthen shopper trust and brand equity at the moment of purchase.”
— Emily Bibeault, Ecommerce and Digital Director at Campari America  

BevAlc360° is a centralized platform and single source of truth for supplier product content, maintained by brand owners. Built by beverage alcohol industry leaders, it addresses the inaccuracies, inconsistencies, and missed opportunities across today’s digital shelf through three connected solutions:

  • Product Accuracy: Our proprietary UPC Resolver matches inconsistent product codes to the right product record, helping keep core content accurate and consistent across integrated retailers.

  • Brand Storytelling: We transform existing brand assets into dynamic, conversion-focused PDP experiences through our proprietary Product Story Carousel, bringing product stories to life where shoppers make purchase decisions.

  • Measurable Shopper Engagement: Our proprietary PDP-level analytics reveal how shoppers engage with enhanced content, giving suppliers actionable insights to refine their storytelling and digital shelf strategy.

Through custom API integrations, BevAlc360° delivers brand-maintained content across participating retailers, structured to support AI and LLM discovery and search.

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Storytelling Delivers Measurable Gains in Beverage Alcohol Brand Performance and Sales

63% of online alcohol buyers conduct extensive research before purchasing and rely heavily on digital content (brand sites, product info, reviews) to decide what to buy. This makes the PDP and brand story a primary purchase lever.
Source: IWSR

Brands and retailers that invest in digital experiences (which includes better storytelling and PDP content) are best positioned to capture growth. Source: NIQ

“Early adopters of enriched, storytelling‑driven PDPs will be the brands that win the digital shelf every day—and own the OND 2026 selling season.” Source: NIQ

Enriched product content is one of the most powerful levers on the digital shelf, stating that better, richer product information increases shopper trust, discoverability, and conversion for retailers. Source: NIQ

Platform Services

Bring accuracy, control, and performance to every product experience across the entire digital shelf ecosystem.

ENSURE ACCURATE, REAL-TIME PRODUCT CONTENT ACROSS CHANNELS:

Maintain a single source of truth for supplier product content across retailers, marketplaces, and AI-powered on-premise platforms enabling instant updates and eliminating outdated images, incorrect details, and inconsistent listings.

OPTIMIZED FOR AI AND DIGITAL DISCOVERY:

Structure product content to be readable, consistent, and surfaced accurately across AI-driven search, LLMs, and emerging commerce interfaces.

PRODUCT STORY CREATION TOOLS:

Craft vibrant, multimedia-rich product stories with our easy-to-use proprietary product story carousel builder. Add product origin, tasting notes, recipes, sustainability credentials and brand history, complete with captivating visuals.

MAXIMIZE THE IMPACT OF YOUR AD SPEND:

Match homepage advertising with promotional carousel and hero imagery on your PDP, ensuring shoppers land on timely, on-brand content that supports conversion.

MEASURE PERFORMANCE WHERE IT MATTERS:

Track engagement and performance at the PDP level gaining visibility into what content works, where it performs best, and how it influences conversion.

REAL-TIME DATA SYNC ACROSS CHANNELS
Automatically syndicate product content across integrated retailers, marketplaces, and partners—ensuring consistency and alignment wherever products are discovered and purchased.

 

Let’s Get Started!

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FOR MARKETPLACES, RETAILERS AND WHOLESALERS:

Interested in integrating BevAlc360º into your ecommerce platform?

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